Thursday, August 10, 2006

The Real Heat Pack Company has arrived!

The Real Heat Pack Company

The BenTasha Group has re-launched their heat & therapy packs under the new name of The Real Heat Pack Company. The previous branding, just BenTasha, didn’t give a sensible view of the product. The new name gives a much clearer indication of what the product is. The Heat & Therapy Packs themselves are still the same high quality products that you have come to expect from The BenTasha Group, and are quite capable of demonstrating their own usefulness.
The Heat & Therapy Packs fulfil a number of tasks from simply supplying heat at a cold moment to providing powerful relief from pain. They can even be used chilled as a cold compress for sprains and twists. They are also versatile as they don’t require an external heat source to ‘power them up’: they can be activated anywhere, just by clicking a small metal disc inside the pouch. The current range includes a fantastic Neck & Shoulder pad that, at 18” wide, can sit easily across most shoulders, and has a central flap that sits up the neck, giving relief over a large and often painful area.
The Real Heat Pack Company offer both a retail and a wholesale service, the latter of which includes a great design service for those wanting to have their own branded Heat & Therapy Packs. Marketing agents are using this service for their clients as promotional items. Therapists and therapy product retailers are also making good use of the service, and some of their products are even featured on network shopping channels.
Customer feedback about the products has always been very good, most people just being amazed at how quickly the heat pack heats up. The new name for the company has also met with great approval from customers and marketing people too.
The Real Heat Pack Company remains very firmly within The BenTasha Group, but allows the products to have their own identity within the whole group.
The products can be seen at www.instantheatpacks.co.uk or directly at www.thebentashagroup.co.uk where you can also find information about the other parts of The BenTasha Group, products and services designed to help promote a healthier body and mind.
For further information about The Real Heat Pack Company, or indeed any part of The BenTasha Group, please feel free to contact Mark or Lorna.
mark@thebentashagroup.co.uk, lorna@thebentashagroup.co.uk,
+44 (0)845 430 9684 or +44 (0)1442 248122.