Monday, August 29, 2005

The New PureLogicol Range

In June of this year, PureLogicol launch their re-branded range of collagen products. Gone are the sickly sweet pink colours, and in comes a professional black and silver design, which complements any salon ranges perfectly.
Alongside the re-branding, the Velvet Serum was updated to use only vegetable collagen, making it suitable for vegetarians and also saw the removal of parabens, colours and perfumes.
The Face Mask Kit can also be used without the additional capsule collagen to make it suitable for vegetarians.
The re-branding came about as Jasper Conran joined the board of PureLogicol and set about improving the brand, which is now proving to be extremely popular in salons across the UK.
The BenTasha Group will be showing and demonstrating the range at The Professional Beauty Show at Earls Court in September, together with the official launch of a new product in the range.